Marketing Scales Handbook Volume Ii A Compilation Of Multi Item Measures

Marketing Scales Handbook Volume Ii A Compilation Of Multi Item Measures - Marketing Scales Handbook, Volume IV: Consumer Behavior (Marketing Scales Series) [II Gordon C. Bruner, Paul J. Hensel, Karen E. James] on *FREE* shipping on qualifying offers. All new or new uses of previously developed scales in consumer behavior and advertising that appeared between 1998 and 2001. 654 scales are presented along with a description. The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management. Scales are a critical tool for researchers measuring consumer insights, emotions and responses. Existing handbooks of marketing scales do not include (or include very few) scales related to brand management constructs.. Type or paste a DOI name into the text box. Click Go. Your browser will take you to a Web page (URL) associated with that DOI name. Send questions or comments to doi.

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